Celtic FC Must Seize Bluesky Opportunity to Revitalize Online Presence
As social media platforms continue to evolve, Celtic Football Club has a unique chance to pioneer a fresh online community on Bluesky, a burgeoning platform created by Twitter’s former CEO Jack Dorsey. With nearly 15 million users, Bluesky offers a refuge from the toxicity plaguing X (formerly Twitter), where Celtic supporters can engage constructively.
The current state of X, now owned by Elon Musk, has become increasingly chaotic, with algorithms prioritizing outrage over meaningful interactions. This shift has led to a staggering nine million users fleeing to Bluesky, seeking a more civilised environment.
Celtic, with its loyal global fanbase, can establish itself at the forefront of this migration. By creating an official Bluesky account, the club can foster a vibrant community, untainted by the negativity pervasive on X.
Bluesky’s decentralised network prioritises user control, allowing Celtic to build a bespoke online presence. This move would demonstrate the club’s commitment to engaging with supporters and providing an alternative to the toxic social media landscape.
Key benefits of Celtic joining Bluesky:
- Establishes the club as a pioneer in social media innovation
- Provides a platform for constructive fan engagement
- Offers a refuge from X’s toxicity
- Allows for community-building and unique content sharing
As M.Ross notes, “For Celtic to be one of the first major football clubs to make its mark here would be more than a social media play; it would be a bold, forward-thinking move that underscores the club’s commitment to its fans.”
Celtic should seize this opportunity to redefine its online presence, embracing Bluesky’s community-driven ethos and cementing its position as a forward-thinking institution.
Recommended next steps:
- Establish an official Bluesky account
- Share exclusive content and updates
- Engage with supporters and foster community growth
- Maintain a presence on X, while prioritizing Bluesky for meaningful interactions
By embracing Bluesky, Celtic can revitalize its online presence, providing a haven for supporters seeking constructive engagement.
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